To fully understand the concept of what to include on your website, you must first understand it. Primarily, it is one of the most important assets of your creative business. It is your corner in the online world, a sanctuary where your brand vision dwells, therefore it is important to make it distinctive and properly presentable in line with your brand aesthetic. Think of it as your online home, you have to make it inviting and soulful while having your style in mind. Why does that matter? Because when your potential audience browses through your content, everything must be in line with your stylish approach. No matter how beautiful your work is, if your website doesn’t present it respectively, you might not be using its full potential – converting visitors to buyers. That is why in this blog we will shed light on the 5 things that you must have on your website in order to elevate your brand appearance.

I. YOUR LOGO

Make no mistake, your logo must be just as unique as your beautiful work. Therefore, it is essential to choose a logo that will be memorable, visually appealing and simply irresistible! With your vision in mind, the design must be threaded with care, sourcing your profound passion for your work. As you are a professional, your website logo must look the same. If you wish to infuse your design with value and make it distinctive, we welcome you to take a look at our branding services.

II. PORTFOLIO

Naturally, you knew this would be on the website must haves list, as it is a sublime portrayal of your work. But it is never enough to just upload your content, the next of our website tips is to show your portfolio in a consistent way. Exactly this will make it both elegant and clear to your audience. With the proper portrayal, you will be able to show your potential clients why they are on your page, to what they can connect to while being directed clearly to what they need.

III. CLIENT PROOF

Nothing builds trust and boosts marketing like the trusted words of your old clients. By providing Testimonials from those past clients, you will be able to support your brand foundations. This will infuse your dream clients with confidence that they can trust your ability and experience when acquiring your service.

IV. CONTACT

Another website must haves is the contact and making the experience as easy as possible. You can achieve an easy landing on the contact page by adding call-to-action (CTA) buttons that will easily transfer the potential client to the desired information, instead of browsing and searching. Simplicity is the key in this case.

V. ABOUT PAGE

Finally, on our website tips list is the About page. Sometimes isn’t just enough for your work to do the talking, you must too. The audience has to connect to a story, to meet the soul behind it all, but also to put a face to the whole image. That is why it is essential that when you include an about page, you need to insert a picture of YOU.

We hope we provided you with valuable advice that will help you understand the way your website works for your benefit. If you are in need of a design that will channel your wonderful essence, feel free to visit our template shop.