Your social media is performing splendidly, while all those who visit your website don’t seem to be further interested. A common mistake that creative entrepreneurs do is to treat their site just as a portrayal of their work but not as a sales tool. In fact, your website is the most important tool in your branding strategy. If you find yourself lingering in that perplexing state, then your website is surely not acting on your behalf. One of the reasons might be your portfolio which should be high-efficient, so let’s go over our website portfolio tips to see whether you need to elevate your brand appearance.
Sometimes the answer is just staring right back at you and if you take just a moment to prioritize your needs and expectations, the universe will align everything. One of our most important website tips is to only show what you really want to attract. If your portfolio has something that you don’t strive for anymore – that can hurt your brand image. Instead of making a collection of everything you’ve worked on this far, let go of the things that don’t serve your aesthetic and only include your high-end artistry that is intended to attract your dream clients. Tailor your image in the likeness of what you want to attract, and remove anything that would be off-brand. For example, if you show low-budget work in your portfolio, you certainly won’t convince your luxury client that you are a perfect fit for the task.
Continuing our website portfolio tips with this powerful mindset – less is more. If you don’t have many projects to show through your portfolio, that is completely fine. You don’t have to showcase everything you have ever done in order to enrich the content, in fact, that can be very hurtful for your brand. Remember, it is better to have a small yet consistent portfolio instead of showing just about anything you have portrayed to this day. That will confuse your high-end clients and eventually push them away.
This might be one of the most important things concerning your overall website that builds strong support to your brand statement. Our third and final advice from these website portfolio tips is the following: include testimonials from your real clients and build trust. Nothing speaks better than the cherished thoughts of the people who have had a taste of your distinctive talent and skills. Let’s take an example and explain this website tip: put yourself in the shoes of your dream clients, what is the next thing to seek after you’ve seen the core essence of their portfolio? The answer is quite simple – evidence of their work through the words of other clients.
We hope that we raised some questions when it comes to your website performance. If you implement these website portfolio tips, we guarantee that your brand will be easily elevated with this seemingly new cultivated appearance. But if you feel like your vision has outgrown the aesthetic of your website, we welcome you to discover our specially curated Showit Website Templates to fit your unique brand.