When we reflect on the website as an online home in which you adorn the walls with your work; the audience naturally would like to meet the host and the person whose services they are considering. After all, a beautiful home without the warmth of presence would feel a bit empty. Think of the About section as your signature presence, an entrance into your soul. As many entrepreneurs approach this part very casually, we believe that investing in a well-structured portrayal will elevate the use of your website potential. In order to write an elegant yet soulful description that will best serve you and your brand, follow these website tips:
If you are already wondering how to approach the beginning, you can start your about page with information about yourself BUT it is essential to always link to the experience that you will offer to your potential clients – and that is your uniqueness. The beginning will gradually lead towards the end, to which by then, you need to convince the reader that you can deliver EXACTLY what they need. A word of caution, this has to be written in an elegant manner that will entwine your character, expertise and experience.
Another important aspect included in these website tips is the photo. In your about section, include a photo of you that will be IN LINE with your brand and visual aesthetic. Take heed of these words, because if you are establishing a luxury brand that has envisioned to have high-end clients who want to be married in an opulent wedding venue, showing yourself in old leggings won’t do you good!
The next thing to take into consideration is building trust in your visitor’s mind. You can achieve that by being confident and including achievements earned with your hard work. For example, those achievements can be publications.
Show them your creative yet personal side, and by that open up space for sincere connection. Including such information will showcase your unique features besides your work, which basically will build connections; but you can also trace it back to it – which elevates trust. For example, include the hobbies that you have besides your job, what inspires you, or what makes you passionate about your work. Those aspects are both personal yet continue to strengthen your brand vision. It is one of the website tips that we highly recommend.
Finally as a sequel to the previous part, wholeheartedly share your passion! The about page is an ideal place where you can seal the deal and convince your visitors that you truly and passionately LOVE what you do and sincerely CARE for your clients.
Implement these website tips for the about page, and confidently show your artful soul. Evoke your vision and passion both with your work but also with words. In time, your trust will ensnare dream clients. If you are feeling challenged with the website design, discover our templates and elevate your online appearance.