There are moments on the creative path so small you almost miss them —moments that don’t look like triumph from the outside,but inside you, something seismic shifts. Today, I looked at my photographs — and felt butterflies. It might sound simple.But for a long time, I couldn’t feel my own work. I could make it.Curate […]
This is where quiet stories become soft revolutions. The kind of writing that makes someone feel less alone — and quietly, deeply empowered to choose their life, their way. Part journal entry, part love letter, part gentle rebellion. Inside, you'll find reflections on the creative path, branding with soul, inspired living, the in-between, the not-quite-there-yet, the messy middles and brave beginnings.
It’s a space for dreamers and doers, makers and menders — anyone building something meaningful in their own way, at their own pace.
There are moments on the creative path so small you almost miss them —moments that don’t look like triumph from the outside,but inside you, something seismic shifts. Today, I looked at my photographs — and felt butterflies. It might sound simple.But for a long time, I couldn’t feel my own work. I could make it.Curate […]
She is finally here.
I had the honor — and let’s be honest, the slightly sweaty, heart-pounding nerves — of speaking at WPPI in Las Vegas as part of the panel “The Butterfly Effect: Spreading Wings in Today’s Industry.” In this article, I’m sharing some of the key insights and quiet truths that emerged from that experience — not just what we said, but what it stirred. These takeaways are offered in support of fellow photographers, artists, and soulful business builders navigating an ever-evolving creative industry.
Ever felt completely overwhelmed by the amount of ideas swirling in your mind? Let’s talk about how to break free from the chaos, embrace the mess, and find clarity. No five-step plan — just honest advice from someone who’s been there.
A creative life isn’t just what you make — it’s how you move through the world. This space is an invitation to live with intention. To slow down, look closer, and make room for beauty in the everyday. From meaningful travel and nourishing meals to quiet rituals, spaces that hold you, and stories that stay with you — it’s about choosing a life that feels good from the inside out. Because inspiration doesn’t always come from the work itself. Sometimes, it’s found in how you live between the lines.
luminous days, the art of living well
What we make, and how we make it.
A space for learning, making, refining — and sharing what works. Photography, filmmaking, storytelling, systems with soul. Not about chasing trends or “crushing content” — just thoughtful tools to support the art you actually want to make. Because the most beautiful work often begins behind the scenes — with curiosity, patience, and a few favorite tools.
We don’t have it all figured out — but we know what matters. We’re building from feeling, from curiosity, from the kind of clarity that doesn’t need to shout. This is the middle part — the stretch, the shift, the quiet stuff no one claps for. But honestly? It’s where most of the good things start. A space for softness. For not rushing. For showing up real, even while it’s still unfolding. For the moments we question everything — and find something even truer beneath it.
Not just what you’re making — but why. This space is for the creatives, the quiet rebels, the ones building something of their own. Not to impress. Not to scale at all costs. But to create something that feels true — and looks like it, too. Here, we talk story, identity, voice, and design. Because a brand doesn’t start with colors and logos. It starts with you — clear, honest, unmistakably you.
With a background in design, photography, filmmaking, and storytelling, her work lives somewhere between art and order, story and strategy, intuition and intention. With too many browser tabs open and a heart full of big, unruly dreams, she navigates the ever-winding road of creative life: the wins, the flops, the breakthroughs, the detours — and yes, the occasional kitchen-floor meltdown. This journal is where she shares insights, tools, and honest reflections — the good, the messy, and everything in between — all in service of helping you make magic on your own terms.
Think of it as a creative pick-me-up with heart — part pep talk, part permission slip, part “you’ve totally got this (even if your to-do list looks like a modern tragedy).” Jasmin writes like someone holding your hand after the fall, handing you tea, and saying, “See? That part matters too.” Then probably raising an eyebrow and adding, “Also, maybe take a nap and stop doom-scrolling, babe.” It’s her love letter to the art of becoming. To the wobbly, wonderful, wildly human path of creating something that actually feels like you. And yes — it’s written for you.
she is writing
"The Muse Papers" is written and published by Jasmin Johanna Neidhart. Writer, designer, creative director, and lifelong student of beauty, meaning, and making things that matter.
Take your time. Read what calls.
The Art of Finding Your Creative Voice
The Power of Storytelling in Branding
How We Built Our Brand from the Ground Up
Why Growth Often Feels Messy
It's written for you.
creative business
soulful strategy
brand voice
gentle growth
itsokaytonotbeokay
clarity and vision
behind the scenes
rituals
rest & rhythm
mindfulness
slow living
inspiration
brand design
creative direction
storytelling
emotional well-being
brand voice
visual identity
thoughts & reflections
creative process
essays
imperfectly perfect
boundaries
Travel journals
soulfood
beautiful spaces
Playlists / books / inspiration
photography
filmmaking
Not sure what you're looking for? Sometimes it's not a category — it's a mood, a moment, a thread tugging at your sleeve. Wander through these themes and see what calls to you.
There are moments on the creative path so small you almost miss them —moments that don’t look like triumph from the outside,but inside you, something seismic shifts. Today, I looked at my photographs — and felt butterflies. It might sound simple.But for a long time, I couldn’t feel my own work. I could make it.Curate […]
Less newsletter, more Letters from the in-between. once or twice a month. or sometimes.
Sent from the Table
Notes on creativity, becoming, beauty, and the art of making your own way. Stillness, story, and creative courage — in your inbox. We send only what we’d want to receive.
Dear You.
Yes, send me a letter
Letters to the creative heart. Slow, grounding, nourishing. pieces that feel like a handwritten note tucked into your favorite jacket pocket.
Studio Notes
Real talk. A little sass. Maybe a little embarrassment. Definitely a lot of honesty. These are our “okay so here’s what actually happened” stories.
Truth-Teller Essays
Pieces that offer clarity and direction, without the pressure. Gentle strategy. Soulful advice from your very honest business friends.