One of your most important brand assets is your website – it’s a reflection of your hard work, a sacred place where all your visuals and artful approach entwine into a beautifully curated representation of your talent. As such it is very important to do you justice in all of its aspects, after all, it is where your potential dream clients come if they want to get acquainted with you and book your services.

Naturally, as life has its cycles, so does your business. Eventually, if some things worked in the past, it doesn’t mean that they will take full effect now, nor does your vision stay constant. It is in our nature to grow, advance and develop, thus eventually there might be signs that your website won’t perform as efficiently as you want it to. One of the options is that your site might need rebranding, and to be certain, these are the 3 signs you need to take into consideration:

I. You feel outgrown in your business

While you reminiscence about the time you started and how far you’ve come, you might realize that you have surpassed all goals and your hard work has elevated your business appearance. In time your artistry takes a more evolved form that roots its growth in your distinctive unique personality. As you have elevated your aesthetic and performance, your website has stayed the same, making you feel that what you showcase isn’t the best version of yourself anymore. This is a definite sign that you need rebranding, or a new website branding look.

II. Lack of connection with clients

Another obvious fact that you need rebranding is the notion that you simply cannot connect with your potential clients. Despite your brand has developed in the direction into a more high-end approach and value, your website hasn’t moved from its initial design and attracts outdated clientele. There might be involved a lot of explaining to describe your vision and business branding because your site doesn’t answer those questions, which will often lead to no one wanting to book you for your services. Furthermore, it is vital that you have the technical aspect in order so your audience can easily land on the contact page, avoiding any wandering with scrolling and seeking how to get in touch.

III. Clients don’t want to pay your prices

For example, if your work has expanded and found its path towards a luxury aesthetic, your values and prices rise. Your website branding can completely misdirect both the previous target client but also your potential one. The site will attract a misguided audience who simply isn’t ready to pay the prices your services deserve. To avoid such misconceptions and unneeded explanation, your business branding should be perfectly portrayed in your website appearance.

If you find yourself in these signs, then rebranding is what your business is craving for. We hope that we have provided a guideline for you to take into consideration when shaping your marketing strategy and brand visibility in the foreseeable future. To ease your path, we welcome you to visit our shop where we have website templates that are specially tailored to match your fine art soul.