DESIGN CONCEPT
SCHUMACHER EVENTS
Schumacher relies on years of production experience in high fashion events to imagine, design and create tailor-made weddings that are an unforgettable and magical experience. Their professional background in psychology will provide personalized guidance to create stylish events with emotional well-being in mind.
Stylish and magical experiences with emotional well-being in mind.
Design
Planning
Guidance
Their design experience relies on years of producing high fashion events. They imagine, design and create tailor-made weddings that are an unforgettable and magical experience.
Schumacher can ensure that each wedding is a reflection of relationships, and one that guests will look back on with fond memories. They strive to minimize any potential stressors by handling all of the logistics and coordinating with trusted vendors. This allows to relax and focus on the emotional significance of the day.
Schumacher understands the psychological importance of this day and their team is here to help plan a wedding that not only meets expectations, but also has a positive impact on the emotional well-being. Through personalized coaching sessions they can take away any anxiety, stress and questions along the way.
A MAGICAL JOURNEY
Flying to distant lands where sun abounds.
A part of the heart will stay forever in those warm and southern realms, with lavenders’ scent, with tenderness of rose. That southern sun will warm souls up with love and the blissfulness of magic.
The brand color palette is inspired by the story of the birds journey towards the sun and radiates calmness, well-being, lightness, warmth. The muted and organic tones create a sense of
modern and natural elegance.
Something radiant, luxurious and unique.
An invitation to feel the magic of light.
- Holographic foil has the ability to reflect the light of the sun. It will shimmer in a magical way
in the brand color palette. It will create a moment of calmness, beauty and luck.
- Instagram Logo in the same radiant aesthetic
Please not that this are only logo drafts not represented in final quality. (You will also receive a brand guideline afterwards).
Design details will be refined after the proposal process. This is a sketch of the potential Logo Design.
One of the most classic choice for luxury brand is a serif typeface. It's chosen to communicate elegance and sophistication. For the Logo we relied on a contemporary, and organic version of the classic serif font. Characteristic are the elegant flowing curves, which contrast with the sharp-edged serifs. It's also representing a fashion house inspired allure for Schumachers background.
Fusing fashion and magic.
Above the wordmark you will find an exciting and abstract detail, that embodies the soul of the brand in a minimalistic way. A magical object (there is room for interpretation - it could be a star in the sky, a flying bird, a cloud, sparkle) is elegantly floating above the name, towards the divine sky and sun. It is the abstract link to the story of the birds, flying towards the sun.
It exudes Schumachers blissfulness and magic.
