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This is where quiet stories become soft revolutions.
The kind of writing that makes someone feel less alone — and quietly, deeply empowered to choose their life, their way. Part journal entry, part love letter, part gentle rebellion.
Inside, you'll find reflections on the creative path, branding with soul, inspired living, the in-between, the not-quite-there-yet, the messy middles and brave beginnings.
It’s a space for dreamers and doers, makers and menders — anyone building something meaningful in their own way, at their own pace.
I had the honor — and let’s be honest, the slightly sweaty, heart-pounding nerves — of speaking at WPPI in Las Vegas as part of the panel “The Butterfly Effect: Spreading Wings in Today’s Industry.”
In this article, I’m sharing some of the key insights and quiet truths that emerged from that experience — not just what we said, but what it stirred. These takeaways are offered in support of fellow photographers, artists, and soulful business builders navigating an ever-evolving creative industry.
Ever felt completely overwhelmed by the amount of ideas swirling in your mind? Let’s talk about how to break free from the chaos, embrace the mess, and find clarity. No five-step plan — just honest advice from someone who’s been there.
still unfolding
for the ones
building with soul
luminous days,
the art of living well
What we make,
and how we make it.
With a background in design, photography, filmmaking, and storytelling, her work lives somewhere between art and order, story and strategy, intuition and intention. With too many browser tabs open and a heart full of big, unruly dreams, she navigates the ever-winding road of creative life: the wins, the flops, the breakthroughs, the detours — and yes, the occasional kitchen-floor meltdown. This journal is where she shares insights, tools, and honest reflections — the good, the messy, and everything in between — all in service of helping you make magic on your own terms.
Think of it as a creative pick-me-up with heart — part pep talk, part permission slip, part “you’ve totally got this (even if your to-do list looks like a modern tragedy).” Jasmin writes like someone holding your hand after the fall, handing you tea, and saying, “See? That part matters too.” Then probably raising an eyebrow and adding, “Also, maybe take a nap and stop doom-scrolling, babe.” It’s her love letter to the art of becoming. To the wobbly, wonderful, wildly human path of creating something that actually feels like you.
And yes — it’s written for you.
It's written for you.
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Notes on creativity, becoming, beauty, and the art of making your own way. Stillness, story, and creative courage — in your inbox. We send only what we’d want to receive.